The Mermaid's Tale in Historic Downtown Amherst is a fashionably fun women's boutique that is well known for its superb quality of unique jewelry and personal accessories.

We invite you to peruse The Mermaid's Tale where you will find exquisite yet affordable fashion trends, helpful staff and a friendly atmosphere all designed to make for an unforgettable shopping experience.

The Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Brighton, Spartina 449, Lindsay Phillips, Chrysalis, GingerSnaps and more!

The staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary. When visiting our boutique you will truly feel like an old friend.
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See what we've been up to in the news, and find out about some of the awards we have been honored to receive.
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Make your experience at The Mermaid's Tale extraordinary by attending one of our many Events and Promotions.