Back in 1982, the jeweler’s shop that would one day become PANDORA was established by the goldsmith P. Enevoldsen and his wife in modest surroundings on Nørrebrogade in Copenhagen, Denmark. They often traveled to Thailand in search of jewelry for importing, and as demand for their wares increased, the company focus shifted to the wholesale business.

The first PANDORA Factory

In 1987, after several highly successful years as wholesalers, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open their own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, she has played a key role in defining PANDORA’s style.

The Launch of the PANDORA Charm Bracelet

1999 saw the launch of PANDORA’s ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and PANDORA grew hand in hand with the increase in demand. In foreign markets, interest in selling PANDORA jewelry has been in high demand, turning PANDORA into a global brand that is currently sold in nearly 30 countries.

From 2 to 2,000

PANDORA has gone from a two-man business 25 years ago, to a team of 75 at its head office in Copenhagen, a team of nearly 296 employees servicing North America, and 2,000 workers at PANDORA Productions, its factories in Thailand.